PURE Digital - a division of Imagination Technologies - produces a range of innovative, award winning products in the consumer entertainment and PC markets. The product range today addresses areas including digital radio; digital home audio; PC graphics, video and audio; and in the future will extend to digital video for TV / DVD and wireless LAN for effective digital media distribution in the home. PURE Digital also designs and licenses advanced production-ready systems for consumer electronics, arcade, gaming and hi-fi companies.
PURE Digital has, in a remarkably short time, developed consumer electronics brands with the clear values of quality and technology leadership. This brand perception is reflected not only in terms of sales -- with PURE Digital's DRX family being the best selling DAB tuners is the UK in the past year -- but also in the wide range of positive media coverage given to the PURE and VideoLogic brands. The current product range has received over 200 awards including a prestigious What Hi Fi Sound and Vision Product of the Year 2001 award for the DRX-601ES DAB tuner -- the first DAB product ever to win in the category.
PURE Digital is the route through which Imagination Technologies can engage with the end-users of its IP and explore the markets for emerging digital technologies. It serves a vital pathfinder role and also provides crucial system-level know-how and close links to target markets and their drivers. The feedback PURE Digital provides to Imagination's technology divisions enables them to better target their IP designs at market requirements and conditions.
VideoLogic Speakers